Catégorie: Général

If your business has a physical location, you know by now that mobile search is the new front door to your store.

In fact, every month people visit 1.5 billion destinations related to what they searched for on Google (Data, March 2016).

In this Think With Google article new insights are shared on how mobile search helps people connect with nearby stores.

It’s no surprise that consumers turn to digital—especially mobile—as they shop for a car.

But thanks to new data, we can see exactly how (and how much) digital shapes the auto customer journey.

Check out the Think With Google article about 900-plus digital interactions one consumer had leading up to a lease.

Forget the remote; smartphones are becoming the essential TV-watching companion.

People are using their second screens to search for info about what they’re watching—commercials included.

Read more in the Think With Google article about these « I-want-to-know » moments are a chance for brands to be present, relevant, and to gain insights.

When building a micro-moments marketing strategy, one place to start is with mobile-centric searches.

Read more about it in this Think With Google article about Mobile-Centric Search Strategy

Summer is peak season for home buying—a life-changing event for consumers.

It means they’ll be purchasing a lot of new products, perhaps ones they’ve never bought before.

Habits will shift. Loyalties will form. This is a key moment for businesses—from realtors to retailers— to be relevant and useful.

To do that, they need to understand what’s happening in the minds of modern home buyers.

Read more about it in this Think With Google article about what are they looking for? How do they find it?

Thanks to mobile, consumers expect brands to be there anytime, anywhere with helpful information.

Lisa Gevelber, Google’s VP of marketing, shares how to be more relevant by factoring in the time of day that someone is searching.

Read more in this Think With Google article  about consumer micro-moments.